In the spirit of working on the Upton Watch project this year, I've been enthralled by unique watch designs. I ran across this Kaleidoscope watch on Core77 by European design firm GRO.

GRO Design was founded in 1999 by three British designers that worked together at Philips Design and decided to establish their own firm in the Netherlands.

The Kaleidoscope watch plays off of the fact that consumers are surrounded by so many devices that tell time, that a wrist watch's main focal point doesn't have to be time keeping. The captivating display of this watch becomes the primary focus and the telling of time with the circle and ring being secondary. The designers of this concept watch are also interested to see if consumers can manifest their own method to tell time with the patterns created by the display.

Kaleidoscope Watch from GRO design on Vimeo.