Last Saturday I attended the event debuting Grant Delgatty's Urshuz brand. In an era where the norm of fashion is to immitate, Urshuz utilizes its unique modular design to innovate and push the boudaries of what is possible with footwear. The shoe's design allows the consumer to mix and match a variety of shoe uppers with an equally diverse selection of soles.
The Urshuz launch party consisted of a demo area (where individuals could mix and match different styles and test out the Urshuz attachment system), a DJ playing tunes on the upper desk, tasty food, and excellent people. The hosting venue for the event was The Academy clothing boutique in Long Beach. In addition to their awesome apparal assortment; The Academy is decorated with mid-century antique furniture, electronics, and soft goods that are available for purchase.
Urshuz will be available for purchase on their website at the beginning of September. They will also be featured in several Urban Outfitters stores (for web purchase as well) and other assorted clothing boutiques in the United States and Canada. Take a look at the images from the event and pick up a pair of Urshuz.
Urshuz display inside The Academy
Shoe wall with Urshuz LEGO artwork
Aerial view of the event
Assortment of Urshuz uppers and soles
Demo table for assembling Urshuz
Examples of Urshuz packaging
More Urshuz
U-Rings used to attach uppers to soles are replaceable
U-Ring tool to attach uppers to soles is integrated into the sole
Quote by Grant
Me and Grant
Grant and his creation
Vintage California flag sold at The Academy
I would like to end with a quick message from Grant about the event and Urshuz: