ETA Swiss made movement sample

Recently, I was contracted out to help develop a new watch brand. I am in charge of designing the watch and the graphics for the face. I am also involved in organizing manufacturing and sourcing for the watches. It is something that is very exciting for me because I have always wanted to design a watch.

The goal of the brand is to develop a high quality, stylized watch with a Swiss movement that is manufactured in America. We are aiming to have the cases milled out here in the US and the watches assembled here as well.

We are choosing a Swiss movement because Switzerland has been the leader in developing watch movements for centuries and the Swiss name is synonymous with quality. With that in mind, we want the rest of the watch to exemplify the spirit of American manufacturing. As everybody knows, domestic manufacturing has been on the downturn for quite some time now. The Upton name was developed to symbolize the re-ignition of the New Deal Era spirit of American manufacturing.

We are also aiming to set our price point lower than most other watches with Swiss movements. We have an exciting challenge ahead of us and I am going to keep updates on our progress. Keep an eye out for renders of the watches and a website/blog. Thanks for the support and please feel free to ask any questions.