Warby Parker Eyewear

Several years ago I noticed that my eyesight was not as sharp as it used to be. Many years of glaring at a computer screen may have contributed to this outcome. I had been putting off purchasing glasses due to the basic expense of a decent pair of designer frames.

A recent start up company called Warby Parker has curbed this issue by offering fashion forward prescription eyeglasses for $95. They offer free shipping and free returns. Borrowing from the benevolent business model of TOMS Shoes, Warby Parker will donate a pair of frames to someone in need every time glasses are purchased.

These are the Warby Parker frames that I purchased and currently wear. They are called the Colton and are the Sandalwood Matte color. They have a contemporary edge to a vintage style and are lightweight and comfortable. The Coltons are from Warby's inaugural collection.

Based on the great success of their initial collection, Warby Parker just released their sophomore collection with fourteen new styles. The designs are below:


Newest Warby Parker Collection

 

To allow consumers to try on various frames, Warby Parker will ship five pairs of glasses at a time for no charge. This is called the home try on kit. They also have explicit measurements of frames online and a virtual try on option. I currently have five styles on order and am excited to see how they look. These are the glasses from the current collection that I really like.

 

Winston in Old Fashioned Fade


Monroe in Revolver Black Matte


Both of these styles have a very Roaring Twenties aesthetic to them. One would wear these at the local speakeasy unsuspecting of stock market crashes and second world wars.

Warby Parker is a very innovative company that rethinks fashion, product design, marketing, and sales. It is the eyewear company for the internet generation. Best of all, Warby Parker also sells a Monocle.

 

Upton Watches

 

ETA Swiss made movement sample

 

Recently, I was contracted out to help develop a new watch brand. I am in charge of designing the watch and the graphics for the face. I am also involved in organizing manufacturing and sourcing for the watches. It is something that is very exciting for me because I have always wanted to design a watch. 

The goal of the brand is to develop a high quality, stylized watch with a Swiss movement that is manufactured in America. We are aiming to have the cases milled out here in the US and the watches assembled here as well.

We are choosing a Swiss movement because Switzerland has been the leader in developing watch movements for centuries and the Swiss name is synonymous with quality. With that in mind, we want the rest of the watch to exemplify the spirit of American manufacturing. As everybody knows, domestic manufacturing has been on the downturn for quite some time now. The Upton name was developed to symbolize the re-ignition of the New Deal Era spirit of American manufacturing.

We are also aiming to set our price point lower than most other watches with Swiss movements. We have an exciting challenge ahead of us and I am going to keep updates on our progress. Keep an eye out for renders of the watches and a website/blog. Thanks for the support and please feel free to ask any questions.