Legendary less is more Industrial Design idol, Dieter Rams, is best known for his simplistic yet elegant designs for the German brand Braun. His Braun products, until his retirement from the head of design for Braun A.G. in 1998, ranged from shavers to audio equipment and created an important and lasting impact on the product design community. Apple's Industrial Design leader, Jonathan Ive, is highly influenced by Rams and it is very evident in the Apple product lineup.

Several Designs for Braun by Dieter Rams

The product design philosophy of Dieter Rams includes his ten principles to "good design". According to these: good design is innovative, makes a product useful, is aesthetic, makes a product understandable, is unobtrusive, is honest, is long-lasting, is thorough down to the last detail, is environmentally friendly, is as little design as possible.

In addition to the shavers and electronics for Braun; Dieter, along with co-designer Dietrich Lubs, designed and developed a number of amazingly styled timepieces. The Braun company recently decided to reissue several of these clean and classic utilitarian watches for purchase. It is said that the original aesthetics are maintained with the addition of a modest amount of modernization. It is also said that Deitrich Lubs himself has approved this reissue. Take a look.

Sampling of the Braun Classic Reissued Watches